Count Limited operates as an integrated provider of accounting and wealth management services primarily in Australia. Founded in 1980 and headquartered in Sydney, the company offers a comprehensive suite of products and services including accounting and tax services; financial planning and wealth advice; superannuation and retirement planning products; compliance and risk management solutions; outsourced CFO and business advisory services; practice management software platforms; and a broad range of professional development and training programs for accounting and financial advisory firms. Count Limited serves a diverse client base that includes individuals, small to medium enterprises, and financial advisory networks across Australia.
In recent major developments, Count Limited completed a transformative acquisition of Diverger Limited in early 2024, valued at approximately AUD 45.3 million. This acquisition significantly expanded Count's wealth management advice segment, boosting combined revenues past AUD 132 million and funds under management and advice to nearly AUD 29 billion. The transaction enhanced Count’s scale with around 550 financial advisers and 590 accountants, and diversified its service offerings by adding Diverger’s technical support, tax training, IT services, CARE SMA portfolios, and client-centric advice processes. Count also successfully integrated Diverger, surpassing targeted cost synergies by removing AUD 4 million in annualized costs ahead of initial expectations. The company maintained strong growth momentum through additional acquisitions in various Australian states, including accounting firms in New South Wales, Queensland, and South Australia, further expanding its equity partnership model and regional presence.
Count Limited continues to strengthen key technology partnerships to support scalable growth and operational efficiency, exemplified by the renewal of its multi-year agreement with Iress for financial advice software and professional development programs. The firm reported revenue growth of 22% to AUD 111.8 million for the 2024 fiscal year, alongside a 61% increase in underlying EBITA, attributing these results to disciplined execution of strategic priorities and effective integration of acquisitions. Count's services segment also grew substantially, servicing approximately 6,000 accounting and wealth firms nationally. The company retains a strategic focus on delivering integrated financial services through acquisitions, organic growth, and enhanced technology infrastructure to sustain its leadership in the Australian financial services market.