- Business
- DAPS Advertising Ltd (BSE: DAPS), an integrated advertising agency accredited by the Indian Newspaper Society, provides comprehensive advertising media services across print, electronic, outdoor, and digital platforms; these include display, creative, recruitment, and tender advertisements in newspapers, brochures, magazines, television channels, FM radio, and outdoor hoardings, as well as digital out-of-home (DOOH) advertising, social media campaigns, video film production distributed via LED vans, cinemas, and televisions, seminars, event management, and roadshows. The company serves corporate clients in sectors such as construction, education, electronics, automobiles, FMCG, jewellery, apparel, insurance, housing, hospitals, trading-stock and public issues, aviation, and government organizations, primarily operating in India. Founded in 1993 and headquartered at 128 Clyde House, II Floor, Office No. 9-B, The Mall, Kanpur, Uttar Pradesh, DAPS Advertising employs nine people and maintains a client-focused approach with over 29 years of experience in media planning and public relations. Recent developments include the addition of two new hoardings and two new LED screens as part of ongoing outdoor media expansion, alongside business updates disclosed in January and February 2025; the company declared a final dividend of Rs 0.20 per share at its 26th annual general meeting on August 30, 2025, reappointed directors and auditors, approved an increase in authorized capital, and altered its memorandum of association. In 2023-2024, DAPS Advertising undertook multiple changes in management personnel, updated its corporate identification number, shifted its registrar and transfer agent, and received an excellence award, reflecting strategic enhancements in governance and operations.