Dev Clever Holdings Plc is a United Kingdom-based developer of education technology (EdTech) software solutions focused on careers guidance, remote learning, and skills development for young people. The company offers two core SaaS platforms on a B2B, B2C, and B2G basis: Launchmycareer.com (also known as Launchyourcareer.com), which provides interactive career pathway exploration, analytics for educators on student interests, live career counseling, gamification tools, and a recruitment marketplace connecting students with employers, higher education institutions, and further education providers; and VICTAR VR, a virtual reality-based careers experience delivering immersive STEM content and occupational insights. Additional offerings include the Engage gamification engine for customer engagement and professional services such as studio development and agency support.
Founded in 2013 and headquartered in Tamworth, Staffordshire, the company operates primarily in the United Kingdom with expansion into the rest of Europe, the Middle East, Africa, Asia Pacific (with a key strategic focus on the Indian market), and the United States. Dev Clever targets schools, colleges, educators, students, and employers to address global skills gaps through technology-driven education tools. It maintains a network of blue-chip clients and partners in the EdTech sector.
Recent developments include an exclusive global partnership with Lenovo to pre-install its software in VR classroom solutions; a five-year partnership with India's National Independent Schools Alliance (NISA) to deploy platforms across over 70,000 schools and 13 million students; a collaboration with CSC Academies to fund subscriptions for 2.6 million Indian students; and a global partnership with Veative Labs for curriculum-aligned interactive STEM modules in virtual reality. In 2021, the company advanced acquisitions including immersive education materials from Veative Labs Pte Ltd for USD 3.4 million, an exclusive IP license for Indian-market content for USD 2.6 million, and the entirety of Veative Labs Private Limited for 175 million new ordinary shares (subject to FCA-approved prospectus); it also secured a material contract with Question What’s Real for 20,000 VR devices pre-installed with its STEM library for deployment in China. Leadership changes feature Ankur Aggarwal as CEO since July 2022 alongside Christopher Michael Jeffries, with the company renamed to Veative Group Plc as noted in certain filings.