East Imperial PLC
EISB.L
London Stock Exchange0.28
GBp
-0.09
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East Imperial PLC
EISB.L
(London Stock Exchange)
Recent
price
0.28
P/E
ratio
- -
div
yld
- -
ROIC.AI
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in mil. unless spec.- Similar Companies
- Business
- East Imperial PLC produces and markets a range of branded ultra-premium tonic waters and mixers; its core products include Yuzu Tonic, Grapefruit Soda, Passionfruit Soda and Ginger Beer, all utilizing all-natural Asian ingredients, low sugar content and a heritage recipe originating from 1903 East Africa. The company, founded in 2012 in New Zealand with headquarters in London, United Kingdom, distributes its beverages through high-end bars, restaurants and luxury retailers across APAC including Australia, Singapore, Hong Kong and China; the United States; EMEA; and other select markets targeting premium hospitality and lifestyle consumers. East Imperial emphasizes authentic, heritage-driven formulations positioned as a super-premium lifestyle brand, with products recognized globally including a 2019 ranking as the third top trending brand and top-selling tonic water by the World's Top 50 Bars. In 2023, East Imperial raised funding through 2025 Convertible Loan Notes totaling approximately GBP 2.2 million from INL Investment Limited, alongside a share placing of GBP 325,000 to establish a US distribution network amid slower-than-expected sales growth in China. The company entered liquidation proceedings in July 2024 following INL Investment's enforcement of security over its New Zealand subsidiary East Imperial Limited and parent East Imperial Pte Ltd in Singapore, resulting in suspension of its London Stock Exchange listing under ticker EISB.L and overdue accounts as of December 2023. INL Investment, under director Horace Ngai, acquired control of the East Imperial brand post-liquidation and commits to its long-term revival and market strengthening, while the company's website remains suspended and the UK PLC entity operates under liquidation with registered office at Pearl Assurance House in London.