Electric Guitar PLC is a United Kingdom-based digital marketing and advertising company specializing in providing first-party data solutions to the marketing and advertising industry. The company’s core offerings include data curation, management, and deployment services aimed at helping marketers maximize the value of their first-party data through enhanced engagement and interactive digital experiences. It operates a Software as a Service (SaaS) platform via its primary subsidiary, 3radical Limited, which offers products such as the 3radical Voco platform and the newly launched Voco Solutions Portal (VSP) that facilitate quicker adoption of data-driven marketing solutions. Electric Guitar PLC targets businesses seeking to enhance customer engagement and data utilization in digital advertising markets primarily within the United Kingdom, with expanding international collaborations and reseller agreements.
Founded in 2021 and headquartered in London, the company pursues a buy-and-build strategy, acquiring and scaling businesses with strong growth potential in digital marketing and technology. In recent years, Electric Guitar PLC has made significant strategic moves including the acquisition of 3radical Limited and Mymyne Limited, adding valuable intellectual property, sales and marketing resources, and proprietary technology to its portfolio. It has also focused on expanding its sales and marketing capabilities, recruiting experienced management to accelerate growth and lead generation. The company is actively pursuing further acquisitions and recently raised £775,000 to support these efforts, with interests expanding toward energy and artificial intelligence sectors as potential growth opportunities. Additionally, Electric Guitar PLC is involved in a potential reverse takeover of Dunbar Energy Inc., marking a strategic shift into new business areas.
Electric Guitar PLC operates within the broader digital marketing, advertising, and data analytics industry segments, positioning itself as a consolidator and operator in the digital media sector through acquisition-driven growth. Its approach leverages technology integration and personalized data strategies to deliver enhanced marketing performance. The company currently has approximately 15 employees and its key leadership includes Chairman Grahame Cook. Electric Guitar PLC remains listed on the AIM market of the London Stock Exchange under the ticker ELEG and continues to capitalize on digital transformation trends within consumer engagement and advertising technology. The company maintains a flexible, acquisition-driven business model focused on evolving media technologies and expanding its footprint in complementary sectors.