Fire & Flower Holdings Corp.
FAF.TO
Toronto Stock Exchange0.29
CAD
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Fire & Flower Holdings Corp.
FAF.TO
(Toronto Stock Exchange)
Recent
price
0.29
P/E
ratio
- -
div
yld
- -
ROIC.AI
Capital Structure
FRC
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in mil. unless spec.Growth Rates
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in mil. unless spec.Quarterly Earnings Per Share
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in mil. unless spec.- Similar Companies
- Business
- Fire & Flower Holdings Corp. operates as a technology-powered, adult-use cannabis retailer primarily focused on the Canadian market. The company maintains a fully integrated cannabis consumer technology platform supported by retail stores, wholesale distribution, logistics, and digital services; its Retail segment sells cannabis products and accessories under banners including Fire & Flower, Friendly Stranger, Happy Dayz, and Hotbox in provinces such as British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, and the Yukon where private retail is permitted; the Wholesale and Logistics segment distributes and delivers cannabis products and accessories; and the Digital Platform segment develops e-commerce, mobile apps like Spark Marketplace, and retail analytics via Hifyre. Founded in 2017 and headquartered in Toronto, Ontario, Fire & Flower targets adult-use consumers through education-focused retailing and delivery services including subsidiary Pineapple Express Delivery. Recent developments include a 2023 court-approved sale process under creditor protection proceedings commenced that year, completion of asset sales to Fika Cannabis in September 2023, launch of the Spark Marketplace app in March 2023 for mobile ordering, and earlier strategic moves such as the 2022 acquisition of Pineapple Express Delivery, e-commerce dispensary launches, and a $30 million secured debt facility.