Franchise Brands plc (LSE: FRAN) operates as a franchisor and multi-brand franchise platform primarily in the UK domestic services sector. The company offers franchise opportunities across its core brands, including Metro Rod for drain care and maintenance services; Barking Mad for premium dog boarding and pet care; Superclean for commercial cleaning services; and In-Toto Kitchens for luxury kitchen design, supply, and installation through a network of independent franchisees. It provides comprehensive support to franchisees, encompassing recruitment, training, marketing, and operational systems; additionally, the company manages central services such as national account management and technology platforms to enhance franchise performance. Founded in 2011 and headquartered in Buckinghamshire, England, Franchise Brands plc focuses on the UK market with over 400 franchise locations, targeting domestic and commercial customers seeking reliable home services.
In recent developments, the company completed the acquisition of The Kitchens Department in 2023, expanding its kitchen franchise network and strengthening the In-Toto brand's market position. It also announced a strategic partnership with a major plumbing group in early 2025 to bolster Metro Rod's national coverage amid growing demand for emergency drain services. Furthermore, Franchise Brands launched an enhanced digital booking platform across brands in mid-2024, driving operational efficiency and franchisee revenue growth by approximately 15% year-over-year. These initiatives reflect the company's ongoing expansion strategy, including selective international scouting in Europe while maintaining a primary UK footprint.