- Business
- Goodbaby International Holdings Limited, an investment holding company listed on the Hong Kong Stock Exchange (1086.HK), researches, designs, develops, manufactures, markets and distributes durable juvenile products worldwide, including children's car safety seats, strollers, apparel and home textiles, feeding and nursing products, personal care items, cribs, bicycles, tricycles, ride-on toys and other parenting gear. The company operates through three main segments—Wheeled Goods, Car Seats and Others—under strategic brands such as CYBEX, which offers award-winning designs combining safety and functionality; gb, emphasizing innovative safety features; and Evenflo, a century-old U.S. staple in car seats and strollers; as well as tactical brands including Rollplay for ride-on toys, CBX for smart baby gear, ExerSaucer activity centers, Urbini value products and hd for affordable durables in China. Founded in 1989 and headquartered in Kunshan, Jiangsu Province, China, Goodbaby serves over 100 countries with mother markets in China, the United States and Germany; it maintains eight plants, eight R&D centers, over 40 sales offices and more than 300 self-managed retail outlets globally, with roughly 6,000-7,000 employees focused on vertically integrated operations from innovation to omni-channel distribution. In recent developments, the company reports sustained revenue growth into 2025 interim results, driven by record performance from CYBEX amid North American expansion despite tariffs, alongside gb brand enhancements in livestreaming and offline channels in China; it continues strategic restructuring of domestic operations, including leadership changes, in-house digital marketing and supply chain optimization to counter geopolitical challenges and low birth rates.