General Capital Limited (NZX:GEN), a New Zealand-based financial services group founded in 2012 and headquartered in Auckland, operates through three principal segments: Finance, Research and Advisory, and Corporate and Other. The Finance segment, conducted primarily through wholly owned subsidiary General Finance Limited, a licensed non-bank deposit taker, accepts term deposits from the public and provides short-term property mortgage lending secured over residential and commercial properties, insurance premium funding, home loans, personal loans, car loans, and education loans. The Research and Advisory segment, delivered via wholly owned subsidiary Investment Research Group Limited (IRG), an NZX sponsor, offers investment research publications including the IRG Yearbook, investment advisory services, corporate finance advisory, and assistance with company listings on NZX equity boards such as NZSX, NZAX, NCM, and NXT; the Corporate and Other segment handles group investment activities and overhead functions. The group targets retail depositors, individual and business borrowers, investors, and companies seeking capital market access, with all operations centered in New Zealand. In November 2024, General Finance Limited acquired Bridges Financial Services Limited, expanding its financial services portfolio. As of November 2025, the group reports record total assets of NZ$275.8 million, up 26% from March 2025, with deposits and loans advanced by General Finance surging 52% and 40% respectively from September 2024, alongside a declared fully imputed dividend of NZ$0.0033 per share payable in December 2025 representing 30% of net profit after tax. Management continues to prioritize loan book expansion, net interest margin optimization, and growth in insurance premium funding and advisory services amid a challenging economic environment.