iCetana Limited (ASX:ICE) develops and commercializes self-learning artificial intelligence (AI) software for video surveillance and security operations centers. The company offers iCetana AI, an AI-driven video analytics platform that provides real-time anomalous event detection; safety and security monitoring for threat prevention; analytics tools including people and vehicle tracking, occupancy monitoring, and heatmaps; facial recognition with customizable watchlists; license plate recognition (LPR) for vehicle identification; forensic quick find for locating individuals across sites; and a triage agent for prioritizing high-volume events. Its software integrates seamlessly with existing video management systems (VMS) and IP cameras, serving industries such as prisons, healthcare, retail, education, hotels, remote guarding, and safe city projects.
Founded in 2009 and headquartered in Perth, Western Australia, iCetana operates geographically across Asia Pacific (APAC), North America (NA), Europe, Middle East, and Africa (EMEA), with maximum revenue generated from the EMEA segment and retail industry customers.
In recent developments, the company secured a A$3.6 million strategic partnership with SoftBank Robotics Group in June 2025, including a A$1.87 million equity investment for a 17.6% stake, exclusive distribution rights in Japan with minimum annual recurring revenue commitments, and a three-year joint product development program valued at A$1.08 million to integrate iCetana's AI with SoftBank's robotics and automation solutions. Additional milestones include its largest single contract to date, a $1.7 million software purchase order for Iraq's Baghdad Safe City project via HTE Electronics in 2025, marking entry into the Iraqi market; and its largest Australian sale of $376,000 in software-as-a-service to Millennium Group.