- Business
- Ipsos S.A. Ipsos SA provides market research, public opinion polling, and consulting services to clients across industries including automotive, consumer brands, healthcare, finance, technology, retail, and government. The company offers core products and services such as advertising research, brand health tracking, customer experience monitoring, innovation testing, media and audience measurement, marketing mix assessment, public affairs polling, social intelligence analytics, qualitative research solutions, Simstore virtual shopping simulations (including Shopper, InnoTest, Pack, Planogram, Price, and Assortment/Line Optimization), and digital analytics platforms; it operates in over 90 markets worldwide with more than 20,000 professionals. Founded in 1975 and headquartered in Paris, France, Ipsos delivers insights through quantitative and qualitative methodologies, advanced data analytics, AI technologies, and behavioral science approaches to target multinational corporations, governments, and institutions. Recent developments include the completion of the acquisition of The BVA Family in August 2025, enhancing capabilities in customer experience, point-of-sale analysis, pack testing via PRS IN VIVO, and public sector research in France (rebranded Ipsos Bva), the UK (BDRC under Ipsos), and Italy (Ipsos Doxa); the acquisition of Ipec in February 2025 to strengthen public affairs and polling in Brazil; ongoing investments in automation, Generative AI, and digital growth (32% organic in recent quarters); and a return to organic revenue growth in Q2 2025 amid strategic U.S. management changes.