Ipsos S.A.
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- Ipsos SA operates as a global market research and public opinion polling company that delivers insights into society, markets, and people through data collection, analysis, and consulting services. The company provides a comprehensive range of research offerings, including advertising and marketing research; media measurement and audience analytics; consumer behavior studies; opinion polling; social research for governments and NGOs; healthcare market analysis; digital analytics; and custom quantitative and qualitative methodologies enhanced by advanced technology and AI-driven tools. Ipsos serves approximately 5,000 clients worldwide, such as major brands in consumer goods, finance, retail, telecommunications, pharmaceuticals, and public sector entities; it generates revenue across three main operating segments—Europe, Middle East and Africa; Americas; and Asia Pacific—operating in over 90 countries with around 20,000 employees. Founded in 1975 by Didier Truchot and headquartered at 35 Rue du Val de Marne in Paris, France, Ipsos maintains a strong presence in key markets including North America (about 27% of revenue), Western Europe (35%), and Asia-Pacific (20%). The company employs principles of integrity, curiosity, collaboration, client-first focus, and entrepreneurial spirit to deliver actionable, reliable information using the latest science, technology, and know-how. Its ticker symbol is IPS (IPS:FP on Euronext Paris; IPSOF OTC), with recent half-year 2025 revenue reaching €1,155.0 million, reflecting a return to organic growth in Q2 amid volatility. In recent developments aligning with its 2025 growth strategy, Ipsos has pursued targeted acquisitions to enhance capabilities, including Jarmany in the UK for data management and analytics (January 2024); I&O Research in the Netherlands to lead public affairs (January 2024); InMoment's Healthcare division in Germany (July 2025); and the completion of The BVA Family acquisition (June 2025), bolstering expertise in France, the UK, Italy, and healthcare sectors. The company strengthened its governance by appointing three new board members—Armelle Carminati-Rabasse, Lionel Chaine, and Anne-Marie Couderc—in June 2025. These moves expand operational resources, integrate advanced analytics, and position Ipsos for growth in high-demand areas like digital insights and public sector work.
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