Itim Group Plc provides software-as-a-Service technology solutions that enable store-based retailers to optimise their businesses for improved financial performance; its core offerings include the UNIFY platform comprising Unify Sales for unified commerce and customer engagement, Unify Stock for merchandising and stock optimisation, Unify Pricing & Promotions powered by Profimetrics AI for price management, simulation and cash margin optimisation, Unify Supply for digital supplier collaboration and integration, and associated services such as omnichannel point-of-sale, enterprise order management, retail ERP, multi-channel sales and service. The company, founded in 1997 and headquartered in London at 2nd Floor Atlas House, 173 Victoria Street, SW1E 5NH, operates primarily in the United Kingdom with additional presence in Portugal, Europe and internationally, serving multi-channel retailers through wholly owned subsidiaries including ITIM Limited, EDI Plus Limited and Profimetrics Software Solutions S.A. Recent developments include a five-year multi-million-pound contract in July 2024 with Assaí Atacadista, a Brazilian wholesaler with over 300 stores, to deploy UNIFY Price & Promotions Optimisation; resilient H1 2025 performance with £8.0m revenues and strong recurring revenue amid retail sector cost pressures, alongside the largest pipeline of opportunities in company history as reported in September 2025 interim results.