ITV plc operates as a vertically integrated British media company focused on television broadcasting, content production and streaming services. The company broadcasts through its family of free-to-air channels including ITV1, ITV2, ITV3, ITV4 and ITV Quiz; streams content via the ITVX platform offering ad-supported and premium ad-free access to live events, archive programming and exclusive titles; and produces scripted and unscripted content through ITV Studios, which creates, owns and distributes programming for UK and international broadcasters and platforms across genres such as drama, entertainment, factual and formats. ITV Studios maintains production bases in the UK, US, Australia, France, Germany, the Netherlands, Italy, Spain, Sweden, Norway, Finland and Denmark, with global distribution to over 200 territories; the Media and Entertainment division handles advertising sales, online promotion and third-party partnerships. ITV plc holds 13 of the 15 regional Channel 3 licences across England, Wales, the Channel Islands and Northern Ireland, headquartered in London and originating from the 1955 launch of the ITV network through subsequent consolidations culminating in its 2004 formation. Recent developments include confirmation of preliminary discussions for a potential £1.6 billion sale of the Media and Entertainment business to Sky; sale of its 50% stake in BritBox International to BBC Studios for £255 million; renewal of the £80 million Diversity Commissioning Spend for diverse projects through 2027 alongside doubling the Diversity Development Fund to £1 million; and strengthened investments in data insights and business development within ITV Studios.