JDE Peet's N.V.
JDEP.AS
Euronext Amsterdam31.84
EUR
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JDE Peet's N.V.
JDEP.AS
(Euronext Amsterdam)
Recent
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31.84
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yld
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ROIC.AI
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- Business
- JDE Peet's N.V. operates as the world's leading pure-play coffee company, producing and marketing a broad portfolio of coffee and tea products worldwide through its Europe, LARMEA, APAC, and Peet's segments; core offerings include roast and ground multi-serve and single-serve coffee pads and capsules, instant coffee, whole bean coffee, tea, hot beverage products such as liquid roast items and related coffee machines, and services for out-of-home channels like offices, hotels, bars, restaurants, and coffee stores. The company sells under prominent brands encompassing its three global powerhouses--Peet's, L'OR, and Jacobs--alongside nine local icons including Senseo, Tassimo, Douwe Egberts, Old Town, Super, Pickwick, and Moccona. Founded in 1753 with roots in Douwe Egberts and formed through the 2020 merger of Jacobs Douwe Egberts and Peet's Coffee, JDE Peet's maintains headquarters in Amsterdam, Netherlands, and conducts operations across more than 100 markets as a subsidiary of Acorn Holdings B.V., serving approximately 4,400 cups of coffee per second with a workforce exceeding 21,000 employees. In recent strategic developments, JDE Peet's unveiled its "Reignite the Amazing" brand-led strategy in July 2025, centering on growth for Peet's, L'OR, and Jacobs alongside local icons, with new medium-term financial targets including 4-7% organic sales CAGR through 2030 and cumulative free cash flow of at least EUR 3.5 billion by 2032, supported by disciplined capital allocation prioritizing organic growth, balance sheet strengthening to 2x net leverage, dividend increases, share buybacks, and asset-light M&A. The company entered a definitive agreement in August 2025 for acquisition by Keurig Dr Pepper in an all-cash transaction valued near $18 billion, expected to close in the first half of 2026 pending approvals, followed by a planned separation into independent beverage and global coffee companies to unlock synergies and enhance its coffee portfolio. Earlier in 2025, JDE Peet's divested its tea business in Turkey to Efor Holding, discontinued the U.S. rollout of the L'OR Barista machine, and executed a EUR 500 million share buyback while optimizing its operating model for resource allocation.