- Business
- JNBY Design Limited is a publicly listed fashion conglomerate primarily engaged in the design, marketing, retail, and sale of contemporary apparel, footwear, accessories, and household products. The company operates multiple distinct brands catering to diverse consumer segments, including JNBY (women's wear), CROQUIS (menswear), jnby by JNBY (kids' wear), LESS (women's wear), POMME DE TERRE (kids' wear), JNBYHOME (home and lifestyle products), onmygame (kids’ wear), and RE;RE;RE;LAB, a sustainable lifestyle label. Its product portfolio encompasses fashion apparel for women, men, and children, footwear, accessories, and home goods, combining design innovation with quality craftsmanship.
Founded in 1994 and headquartered in Hangzhou, China, JNBY Design Limited operates a wide retail network with around 1,956 stores domestically and internationally across 18 countries. The company emphasizes a multi-brand strategy and an omni-channel sales platform, leveraging both physical stores and e-commerce. Its supply chain is vertically integrated with domestic sourcing to control production quality and reduce costs.
In recent major developments, JNBY partnered with Spiber in 2025 to incorporate the innovative Brewed Protein™ fiber into its JNBY and CROQUIS brands, marking the first adoption of this sustainable biotech material by a Chinese fashion brand. This collaboration aligns with JNBY's sustainability target of 30% sustainable material usage and a strategic shift toward cutting-edge biotech materials across its brands. Additionally, in April 2024, JNBY expanded through the acquisition of 51% equity interests in Hangzhou Huiju Brand Management Co., Ltd, enhancing its business scope. The company also continues to launch seasonal collections like the 2025 Spring/Summer line, focusing on sustainable and creative design.
JNBY Design Limited serves mid-to-high-end market segments with a diversified target market including women, men, and children, and aims at sustainable fashion innovations across its product lines. The group's strategic brand segmentation allows it to address multiple demographics while maintaining distinct brand identities. Its international presence and recent moves into sustainable materials underscore its commitment to innovation and global expansion.