- Business
- Likewise Group plc is a United Kingdom-based wholesale distributor specializing in floor coverings, rugs, matting products, and associated items serving customers primarily across the UK. The company’s product portfolio includes a broad range of residential flooring solutions such as carpet, vinyl, laminate, luxury vinyl tile (LVT), artificial grass products, underlays, and accessories. Its operations encompass multiple established distribution hubs in Birmingham, Leeds, Glasgow, London, Newbury, Manchester, Newcastle, and Plymouth, supplemented by a logistics network designed to support high-volume, multi-channel sales to independent flooring retailers and contractors. Likewise Group’s brands and subsidiaries include Likewise Rugs & Matting, Likewise Scotland, Likewise Northeast, Likewise North, Likewise Southeast, Lewis Abbott, Factory Flooring, H&V Carpets, A&A, Likewise Midlands, Valley Wholesale Carpets, Delta Carpets, Likewise South, and Likewise London, among others.
The company was founded in 2018 through the consolidation of several professional flooring businesses and has since pursued a growth strategy characterized by strategic acquisitions, infrastructure investment, and expanded product offerings. A major milestone was the acquisition of Valley Wholesale Carpets Limited in January 2022, valued at around £27.3 million, which significantly enhanced the group’s carpet, residential vinyl, and laminate flooring product range while expanding its geographic coverage with additional distribution centers in London, Derby, and Newport. Likewise Group has invested heavily in expanding operational capacity with the development of new logistics centers and distribution hubs between 2021 and 2025, including major facilities in Plymouth and plans to extend the Newport facility into a distribution hub to support growth objectives.
Most recently, the group reported continued strong growth momentum for 2024 and into 2025, with revenue reaching approximately £150 million in 2024 and ongoing progress toward a target of £200 million annual sales. The group saw a 7.2% revenue increase in 2024 despite difficult market conditions, complemented by a significant increase in underlying profit before tax. Growth has been driven by the company’s dual principal sales activities—Likewise Floors and Valley—alongside enhanced partnerships with leading UK, European, Turkish, and Far East flooring producers, enabling the delivery of a continually refreshed product range supported by innovative point-of-sale displays. Likewise has also expanded its sales force significantly, adding 21 new sales executives within 18 months to stimulate further market penetration. The acquisition of Plymouth Logistics Centre in early 2025 completed the group’s national UK coverage and bolstered its logistics capabilities. Strategic supplier relationships strengthened in late 2024 and early 2025 have also contributed meaningfully to the company's growth trajectory.
Likewise Group operates within the flooring industry’s distribution and wholesale segments with a core focus on independent flooring retailers and contractors in the UK. Its integrated supply chain, extensive logistics network, and diverse product range position it to benefit from an evolving flooring market environment. The company’s continued investments in infrastructure and product innovation underpin its ambition to capture further market share and enhance operational efficiency across its footprint. Likewise Group plc is headquartered in Solihull, Birmingham, UK, and continues to strategically expand through both organic growth and acquisition-led initiatives to strengthen its market presence and product offering nationwide.