- Business
- Loyal Solutions A/S develops, implements, and operates SaaS loyalty solutions based on payment and card-linked technology worldwide. The company offers its flagship LoyalTfacts platform, a comprehensive end-to-end SaaS solution that enables customer engagement programs through transactional data, data analytics, and personalized rewards; it serves industries including airlines, financial services, malls, hospitality, telecom, security, technology, and media, with notable clients such as SAS EuroBonus, Etihad Airways, Accor Hotels, Jyske Bank, Qatar Airways, Cathay Pacific, and Forbrugsforeningen. Loyal Solutions provides bespoke loyalty schemes, mobile banking enhancements for banks, online shopping concepts for malls, direct booking solutions for hospitality to reduce OTA dependency, customer retention tools for telecoms, and reader monetization programs for media.
Founded in 2005 and headquartered in Copenhagen, Denmark, at Edvard Thomsens Vej 10, the company maintains offices in Johannesburg, South Africa, and Dubai, United Arab Emirates, supporting global operations across Europe, Asia-Pacific, Middle East, and other regions. Loyal Solutions targets large global brands seeking to improve customer retention, generate additional revenue from infrequent users, and leverage AI-driven insights for scalable loyalty programs.
In recent developments, Loyal Solutions launched its new digital platform for Forbrugsforeningen af 1886, Denmark's longest-running loyalty program, on October 1, 2025, marking a strategic partnership to modernize its 139-year legacy with card-linked technology. The company extended its partnership with Bright Insights Consulting in the UAE to strengthen its Asia-Pacific presence and signed a collaboration with Forbrugsforeningen earlier in 2025; it also initiated a strategic review of its capital structure in September 2025 to balance financial robustness, growth, and efficiency, while delivering platform upgrades like Eftpos integration in Australia and enhancements to Midas and TIMM modules. Additionally, Loyal Solutions reported 32% annual recurring revenue growth in the first half of fiscal 2025 and expanded airline partnerships to include 40% of the world's top-10 carriers.