- Business
- Making Science Group, S.A. (MAKS.MC) is a Spain-based marketing and technology consulting firm that accelerates companies' digital transformation through specialized services in digital marketing, AdTech, MarTech, cloud solutions, software development, artificial intelligence, cybersecurity, and e-commerce platforms. Founded in 2016 and headquartered in Madrid at Calle López de Hoyos 135, the company operates more than 22 offices across 15 countries including Spain, Portugal, France, Italy, the United Kingdom, Ireland, Germany, Sweden, Denmark, Norway, Finland, Georgia, Colombia, Mexico, and the United States, serving global clients via a network of delivery hubs and partnerships with major technology providers such as Google, where it acts as one of 13 Full Stack Sales Partners offering 11 certified services. Its core offerings encompass comprehensive digital advertising including strategic planning, programmatic media, paid search, search engine optimization, conversion rate optimization, and creative services; proprietary platforms such as Ad-machina for Google Ads management, Nilo for cloud-based e-commerce, Gauss for data-driven ecosystems, and Shoptize for price comparison; custom software development, digital product design, data analytics, CRM and marketing automation via Salesforce expertise in Sales Cloud, Service Cloud, Marketing Cloud, and Experience Cloud; cloud infrastructure migration and management; AI-powered SaaS solutions developed by over 400 engineers; and cybersecurity services, all delivered under brands including Pilot Ignite, TREKRONORMEDIA, Making Science, Agua3, and Loyal. In recent developments, Making Science entered its third growth phase under the Plan 2027 strategy, emphasizing strength, size, diversification, and profitability with organic expansion in the United States since 2023 and solidified Google Reseller status from January 2024; formed a joint venture in June 2025 with Pilot, under which Pilot acquired a 25% stake in Making Science Germany effective July 1, 2025, integrating Pilot's search engine marketing business to bolster performance marketing capabilities in Central Europe; and completed the acquisition of United Communications Partners Inc. in August 2024 through its subsidiary Making Science Marketing & AdTech SLU, enhancing its North American presence. The company, a subsidiary of The Science of Digital S.L., maintains a workforce exceeding 1,200 employees focused on end-to-end consulting, development, integration, and maintenance of scalable digital solutions across industries.