Mirada Plc
MIRA.L
London Stock Exchange1.55
GBp
-1.45
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Mirada Plc
MIRA.L
(London Stock Exchange)
Recent
price
1.55
P/E
ratio
- -
div
yld
- -
ROIC.AI
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in mil. unless spec.- Similar Companies
- Business
- Mirada Plc delivers comprehensive software solutions and support for the worldwide digital television and broadcast sectors, spanning regions including Mexico, Europe, Asia, and the Americas. The company's primary offering is the Iris ecosystem, an advanced multiscreen platform providing both front-end and back-end applications. This platform enables operators to seamlessly distribute live, catch-up, and on-demand programming across a multitude of devices, such as set-top boxes, mobile phones, tablets, smart televisions, and streaming devices. Key components within this suite include UX Evolver, a sophisticated back-end tool leveraging machine learning for audience segmentation and real-time interface customization; Iris OTT, specifically designed for over-the-top content delivery; and Iris Swift Mode, a pre-packaged, cloud-based solution facilitating rapid and cost-effective deployment for diverse operators, encompassing features like cloud DVR and content discovery. Further offerings consist of Iris CMS, a web-based system for content acquisition, management, editing, and commercialization; LogIQ, an analytics platform that furnishes data-driven insights into consumption and operations; Iris AMS, for asset workflow management; and Promolab, an advertising hub for dynamic ad insertion. Mirada's revenue structure largely operates on a software-as-a-service model, securing recurring income through subscriber-based license fees, complemented by initial setup and professional service charges. The company serves telecommunication providers, pay-TV operators, broadcasters, and video streaming services. Recent developments include a significant contract in September 2023 to power the Vision+ OTT platform for MNC in Southeast Asia, focusing on hyper-personalization, and receiving European Union funding in June 2023 to further enhance the Iris ecosystem with AI-driven super-aggregation capabilities. Originally incorporated in 1998 as YooMedia Plc, the company rebranded to Mirada Plc in February 2008. It is headquartered in Sutton, United Kingdom, with additional operations in Spain and Mexico.