Mirriad Advertising plc
MIRI.L
London Stock Exchange0.00
GBp
+0.00
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Mirriad Advertising plc
MIRI.L
(London Stock Exchange)
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ROIC.AI
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- Mirriad Advertising plc is a video technology company specializing in native in-video advertising and virtual product placement (VPP). Founded in 2015 and headquartered in London, United Kingdom, Mirriad provides a patented artificial intelligence and computer vision-powered platform that dynamically inserts advertising imagery such as billboards, posters, products, or videos into pre-existing television, subscription video on demand (SVOD), advertising-based video on demand (AVOD), music, and influencer content. The company serves broadcasters, advertisers, brand owners, and agencies across the United Kingdom, the United States, China, Europe, and the Middle East. Its subsidiaries include Mirriad Advertising Private Limited, Mirriad Inc., Mirriad Software Science and Technology (Shanghai) Co. Ltd., and Mirriad Limited. Mirriad's core products include virtual product placement solutions, in-content advertising formats, programmatic in-content advertising, and innovative signage formats that integrate brands non-intrusively into content without increasing traditional ad loads. These solutions enhance brand awareness, purchase intent, and return on investment while preserving the viewer experience. The company's offerings enable multi-title campaigns across multiple screens including air, online, and mobile devices. Recent major developments include strategic partnerships such as the 2024 collaboration with Insight TV to advance programmatic and interactive virtual product placement on FAST (Free Ad-Supported Streaming TV) channels. Mirriad also entered a key programmatic partnership with TripleLift in 2024 to accelerate programmatic sales in the US and globally by integrating with leading demand-side platforms for automated in-content advertising placements. In addition, the company launched an integrated advertising solution in cooperation with BENlabs, combining virtual and traditional product placement to address shifting brand advertising strategies. Mirriad extended its partnership with Germany's Ad Alliance and RTL Ad Alliance to continue providing integrated advertising solutions that enhance brand visibility and engagement. Despite a revenue decline in 2024, Mirriad continues to scale its AI-driven advertising technology and expand its footprint in the global media ecosystem. Mirriad operates primarily in the advertising technology industry within the communication services sector, targeting media companies and advertisers seeking innovative, effective ways to engage audiences across digital and broadcast video content. The company employs approximately 80 staff and emphasizes cutting-edge AI technology integration in advertising to reshape traditional media monetization models. This positions Mirriad Advertising plc as a leading provider of AI-powered virtual product placement and in-content advertising solutions globally, continuously innovating through strategic alliances and programmatic technology advancements to adapt to the evolving digital media landscape.