Simo International Société Anonyme Simo International Société Anonyme is a French trading company specialized in the distribution and resale of overstocked, end-of-series, and unsold products from major international sportswear brands including adidas, Puma, Reebok, and Le Coq Sportif; it also handles leisurewear, footwear, apparel, accessories, and hardware across categories such as lifestyle, outdoor, football, running, tennis, and yoga. Founded in 1985 by Pierre Goral, its current majority shareholder, and headquartered in Gennevilliers, France, the company operates as a leading European wholesale distributor with a global network spanning Europe, Asia, North Africa, and emerging markets, primarily through factory outlets, retail networks, e-commerce, and direct sales to clear brand inventories via tailored logistics and confidential transactions. Simo International maintains its core focus on sports and textile overstock valuation without major recent acquisitions, partnerships, funding rounds, or strategic shifts reported in the past 1-2 years, continuing to leverage over 35 years of reliability to serve suppliers and customers internationally.