Choice N.V.
MLTV.BR
Euronext Brussels0.21
EUR
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Choice N.V.
MLTV.BR
(Euronext Brussels)
Recent
price
0.21
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div
yld
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ROIC.AI
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in mil. unless spec.- Similar Companies
- Business
- Choice N.V. (MLTV.BR) develops and operates a non-public B2B software platform for direct marketing and sales; alongside this, it advances the B2B2C Good Food Initiative addressing food security challenges in Western Europe and North America through innovative supply chain solutions. Founded in 2020 and headquartered at Tiensesteenweg 346, 3000 Leuven, Belgium, the company previously focused on a social media TV guide platform enabling users to curate personalized playlists from online video and channels as virtual channels, complemented by group purchasing services for affordable internet and TV packages targeting Belgian consumers. Choice N.V. operates primarily in Belgium with ambitions for expansion into Wallonia and the Netherlands, pivoting strategically for the third time amid regulatory shifts including the EU Digital Services Act, moving away from consumer-facing video streaming and telecom brokerage activities that involved software development, content distribution, and preferential rate negotiations with partners. In recent years, the company has undergone significant operational repositioning, discontinuing prior virtual telecom provider integrations like Billi and Dommel following mandated bankruptcies and government interventions, while CEO Bart Van Coppenolle relocated outside the EU amid broader platform regulatory pressures; this herpositioning emphasizes B2B technology solutions and food security initiatives without reported funding rounds, acquisitions, or new product launches in 2024-2025.