M Pictures Entertainment Public Company Limited
MPIC.BK
Stock Exchange of Thailand1.51
THB
-0.02
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M Pictures Entertainment Public Company Limited
MPIC.BK
(Stock Exchange of Thailand)
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1.51
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yld
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ROIC.AI
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- Business
- Zalekta Public Company Limited, formerly M Pictures Entertainment Public Company Limited, operates as a Thailand-based media and entertainment company primarily engaged in film rights distribution, film production, and related media services. The company acquires Thai and international film copyrights for cinema exhibition; provides rights to free television, cable TV, pay TV, video on demand, and other digital media platforms; produces films and series; manufactures and distributes VCD, DVD, and Blu-ray discs; and manages e-commerce ticketing platforms along with event management services. Its business segments encompass film rights distribution, film production and related activities, e-commerce and event management, and other operations, with key subsidiaries including M Pictures Company Limited for film rights and VCD/DVD production, MVD Company Limited for physical media and rights distribution, M Thirty Nine Company Limited, and M Talent Company Limited. Founded in 2001 and headquartered in Bangkok, Thailand, the company originally operated as Traffic Corner Holdings Public Company Limited before renaming to M Pictures Entertainment Public Company Limited in May 2008. In September 2023, it underwent a significant reorganization, changing its name to ZALEKTA Public Company Limited to reflect an expanded focus on media investments, including marketing management of sports events and news programs on radio and television. Recent major developments include the 2023 acquisition of a 92.46% stake by Khanngoen Nuanual from Major Cineplex Group Public Company Limited, marking a shift in ownership and strategic control away from its prior association with the Major Group. This transaction followed years of operational ties, including a 2008 share swap with Major Cineplex that initially integrated film distribution synergies. The company maintains primary operations in Thailand, targeting domestic cinema audiences, television broadcasters, digital platforms, and home entertainment consumers.