MotorK plc (AMS: MTRK) provides software-as-a-service (SaaS) solutions for the automotive retail industry, focusing on digital lead generation, management, nurturing, and customer experience enhancement for car manufacturers, dealers, distributors, and service centers across the EMEA region; core products include WebSparK, a turnkey automotive web platform for traffic acquisition and lead generation; LeadSparK, a CRM platform tailored for dealership and manufacturer customer management; and StockSparK, a vehicle inventory management platform enabling real-time updates and customizable campaigns; complemented by digital marketing services and integrated SaaS tools serving over 900 car dealerships with operations in Italy, Spain, France, Germany, Benelux, the UK, Belgium, Portugal, and Israel. Founded in 2010 in Milan, Italy, with registered headquarters in London, the company maintains eleven offices and approximately 385 employees, originally launched as Drivek before rebranding. In recent developments, MotorK completes migrations of acquired business customers to its core SparK platform suite in 2025, phasing out non-strategic legacy tools and low-margin contracts to prioritize high-value scalable segments, resulting in temporary churn offset by €3.9 million in new committed annual recurring revenue (CARR) additions in H1 2025; executes a €0.5 million reserved capital increase with strategic investor Zobito at €3.00 per share in March 2025; divests its stake in AutoXY SpA in March 2025 to streamline operations; achieves positive operating free cash flow of €1.7 million and 3% year-on-year cost base reduction to €19.2 million in H1 2025, advancing toward monthly Cash EBITDA positivity by year-end; and guides low single-digit full-year CARR growth amid refined commercial focus on product-led expansion.