Mattel, Inc.
MTT.DE
Deutsche Börse20.80
EUR
-0.13
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Mattel, Inc.
MTT.DE
(Deutsche Börse)
Recent
price
20.80
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div
yld
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ROIC.AI
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in mil. unless spec.- Similar Companies
- Business
- Mattel, Inc. (MTT.DE) manufactures and markets a broad portfolio of toys and family entertainment products worldwide. The company offers iconic brands including Barbie fashion dolls and accessories; Hot Wheels and Matchbox die-cast vehicles and playsets; Fisher-Price infant and preschool toys, gear, and developmental products; American Girl dolls, books, and experiences; Thomas & Friends trains and content; Masters of the Universe action figures; Monster High dolls and playsets; and games such as UNO and Skip-Bo; as well as content, digital experiences, and consumer products sold through retailers, e-commerce, and direct channels in more than 150 countries. Founded in 1945 and headquartered in El Segundo, California, Mattel operates in three segments—North America, International, and American Girl—with manufacturing via in-house facilities and third-party partners, targeting children, collectors, and families across global markets. Mattel advances its transition to an intellectual property company, emphasizing franchise management, entertainment expansions, and digital innovations. Recent initiatives include expanded Roblox partnerships launching Monster High experiences in 2025, alongside Hot Wheels, Barbie, UNO, and Masters of the Universe virtual worlds; new leadership with Roberto Stanichi as chief brand officer and Jamie Cygielman as global head of dolls in September 2025 to centralize brand strategies; AI collaborations with OpenAI for product development and engagement; supply chain shifts reducing China imports below 10% by 2027; and product launches such as UNO Elite Formula 1 Edition and continued Hot Wheels adult collector growth targeting an eighth record year in 2025.