NobleOak Life Limited is an Australia-based direct life insurer engaged in the manufacture and distribution of life insurance products through direct and strategic partner channels. The company offers fully underwritten life insurance providing lump sum payments upon death or terminal illness diagnosis; income protection insurance delivering regular payments for sickness or injury preventing work; total and permanent disability insurance; trauma insurance; and business expenses insurance, with products accessible directly online or via advisers, associations and partners. Founded in 1877 and headquartered in Sydney, Australia, NobleOak operates primarily in the Australian market with segments including Direct Business, Strategic Partnerships and Genus, generating maximum revenue from its Direct segment and backed by a top global reinsurer. In December 2024, NobleOak completed the acquisition of trailing commissions on its products along with the FiftyUp Club platform business and brand from RevTech Media Pty Ltd for AUD 11.23 million in cash and shares, enhancing its distribution capabilities; the company also secured Life Insurance Company of the Year at the 2025 Australian Insurance Industry Awards and maintained its streak as Australia's most awarded direct life insurer from 2019 to 2025.