- Business
- ProShares Online Retail ETF (ONLN) is an exchange-traded fund that seeks investment results, before fees and expenses, corresponding to the performance of the ProShares Online Retail Index, a global, modified market-cap weighted index of stocks issued by companies classified as online retailers. The fund provides exposure to companies at the forefront of the e-commerce theme, including leading firms such as Amazon.com Inc., Alibaba Group Holding Ltd., eBay Inc., Carvana Co., FIGS Inc., Revolve Group Inc., GigaCloud Technology Inc., Bed Bath & Beyond Inc., The Buckle Inc., Chewy Inc., Etsy Inc., Wayfair Inc., Coupang Inc., PDD Holdings Inc., MercadoLibre Inc., Sea Ltd., JD.com Inc., Global-e Online Ltd. and Oddity Tech Ltd., among others; it emphasizes sector and geographic diversification with primary weightings in the United States (approximately 67-74%), China, South Korea, Hong Kong, Brazil, Singapore and Israel. ONLN offers quarterly distributions, options trading availability on NYSE Arca, an expense ratio of 0.58% and a CUSIP of 74347B169. Launched on July 13, 2018, the ETF is issued by ProShares Trust and managed by ProShare Advisors LLC, with headquarters in Bethesda, Maryland. The fund targets high-growth innovation in the consumer cyclical sector, particularly internet and direct marketing retail, serving investors seeking efficient exposure to the transforming online retail economy across developed and emerging markets worldwide. As of mid-2025, assets under management stood at approximately $81-84 million, with around 20 holdings, an average market cap of $170 billion, price/earnings ratio of about 22 and price/book ratio of 4.25. No major acquisitions, funding rounds, partnerships, name changes or strategic reorganizations specific to ONLN have been reported in the last 1-2 years; the fund maintains its core focus on tracking the index through full replication, with routine rebalancing and holdings adjustments handled by index provider Solactive AG.