Propell Holdings Limited Propell Holdings Limited (ASX:PHL) operates a digital finance platform serving small and medium-sized enterprises in Australia with streamlined lending and payment solutions. The company offers flexible business loans categorized as Lite Low Doc facilities from $20,000 to $50,000, Low Doc from $50,000 to $100,000, and Full Doc from $100,000 to $250,000; these products target profitable SMEs with at least $75,000 in annual revenue and 12 months of trading history across most industries excluding vice sectors like gambling, tobacco, and weapons, while providing centralized digital payment services for easier management. Founded in 2016 and headquartered in Milton, Queensland, the platform emphasizes a digital-first approach for faster access, holistic credit assessment, and conditional approvals based on basic financial information submitted online.
Propell Holdings Limited maintains operations primarily in Australia, focusing on SME customers facing cash flow challenges through its all-in-one fintech model that combines loan origination, underwriting, and payment processing. In recent developments, the company issued securities to directors including 5 million shares to Michael Davidson and placements in early 2024; it also secured a convertible note extension through May 2025 and established a small shareholding sale facility for shareholders with under AU$500 in holdings. The company's securities faced suspension from quotation in May 2025 at its request, followed by removal from the ASX official list on May 9, 2025, marking a significant operational shift amid ongoing efforts to manage its capital structure and shareholder base.