The Meet Kevin Pricing Power ETF
PP
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- Tidal ETF Trust II - The Meet Kevin Pricing Power ETF (PP) is an actively managed exchange-traded fund that seeks long-term capital appreciation by investing primarily in U.S.-listed equity securities of 25 to 60 innovative companies demonstrating superior pricing power relative to peers; the fund employs a bottom-up, fundamental stock-picking approach across diversified sectors and market capitalizations, with potential use of targeted ETFs as macro-hedges against market risks; it benchmarks performance against the S&P 500 Total Return Index and features an expense ratio of 0.76%, assets under management of approximately $29-34 million, and holdings including companies such as Enphase Energy (ENPH), Rocket Companies (RKT), Symbotic (SYM), and leveraged treasury ETFs like Direxion Daily 20+ Year Treasury Bull 3X Shares (TMF). Launched on November 28, 2022, and managed by Kevin Paffrath of Meet Kevin (Plato's Philosophy LLC) alongside Tidal ETF Services, the fund targets growth-oriented investors seeking exposure to high-conviction U.S. equities with strong competitive moats. The fund underwent a major strategic shift with its announced closure and liquidation, as disclosed by Tidal Financial Group and Plato's Philosophy LLC on February 11, 2025; trading ceased on NYSE Arca at the close of regular trading on February 25, 2025, with final shareholder redemptions effective February 28, 2025, following an evaluation deeming it in the best interests of investors amid low assets and operational considerations. Tidal ETF Trust II, the issuer, is a Milwaukee, Wisconsin-based series trust (234 West Florida Street, Suite 203) incorporated in Delaware with registered offices in Wilmington; it operates within Tidal Financial Group, a full-service ETF platform supporting over 270 ETFs and $45 billion in assets as of late 2025, which has pursued growth through recent developments including a recapitalization with Insignia Capital Group in September 2025, acquisition of ZEGA Financial's trading business in January 2025, and a strategic partnership with FundVantage Trust in October 2025.