- Business
- ProCook Group plc is a United Kingdom-based direct-to-consumer specialist kitchenware brand that designs, sources, develops and retails a high-quality range of cookware, kitchenware and tableware through its ecommerce platform and retail stores. The company offers cookware including pots and pans, frying pans, woks, saute pans, steamers, stockpots, casserole dishes, griddle pans, roasting tins, bakeware, oven dishes, pizza stones, paella pans and replacement lids; kitchen accessories such as utensils, chopping boards, food storage, linens, scales, measuring tools, knives and kitchen gadgets including knife block sets, Japanese knives, knife cases, wall racks, carving knives, bread knives, cleavers, filleting knives, boning knives and steak knives; tableware comprising crockery, cutlery, glassware and cafetieres; and small electrical products. Founded in 1996 as a family business and headquartered in Gloucester, ProCook Group plc operates over 70 own-brand stores across the UK and its website procook.co.uk, targeting UK consumers with direct-sourced products providing significant value. The company pursues a retail expansion strategy with a medium-term ambition of 100 stores nationwide and £100m revenue, having opened 22 new stores and invested £7.0m since June 2024 including five additional locations in Manchester Arndale, Birmingham Bullring, Canterbury, Plymouth and Eastbourne ahead of the 2025 Christmas period; expanded its small kitchen electricals range with phase three launches and phase four coffee machines in Q4 FY25; relaunched sales on Amazon UK marketplace; and delivered first-half FY25 revenue growth of 7.5% to £28.3m with record 1.1m active customers.