RooLife Group Ltd
RLG.AX
Australian Securities Exchange0.00
AUD
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RooLife Group Ltd
RLG.AX
(Australian Securities Exchange)
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ROIC.AI
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- RooLife Group Ltd (ASX:RLG) operates an integrated digital marketing and eCommerce platform focused on customer acquisition, hyper-personalized marketing powered by artificial intelligence, and direct-to-consumer sales of health and wellness, food, and beverage products. The company offers new market entry consultancy services; cross-border eCommerce solutions; retail and distribution partnerships; digital and social media marketing via platforms including TikTok, Little Red Book, Tmall, WeChat, and Weibo; and its proprietary RLG Marketplace platform for global B2B and consumer sales. It markets its own brands, including VORA health and food products and RLG Kangaroo Beer, alongside third-party offerings in high-demand categories, targeting premium lifestyle brands seeking expansion into emerging markets. Founded in 2014 and headquartered in Subiaco, Western Australia, RooLife Group Ltd generates the majority of its revenue from China, with operations extending to Australia, the United Kingdom, Hong Kong, South-East Asia, and India through strategic offices and distribution networks. The company, formerly known as OpenDNA Limited until its name change in December 2019, serves businesses aiming to penetrate fast-growing consumer markets, particularly Chinese retail channels encompassing physical stores, supermarkets, pharmacies, and eCommerce platforms. In recent developments, RooLife Group Ltd signed a two-year Partnership Supply Agreement in August 2025 with Eternal Asia, China's largest supply chain providers, granting access to over one million retail outlets across more than 320 cities and potential annual gross orders up to AUD110 million in health, wellness, food, beverage, and renewable energy products. Earlier in 2024, it secured a sales agreement with Henan Rock Kangaroo Brand Management Co., Ltd for RLG Kangaroo Beer, guaranteeing minimum first-year sales of AUD1.25 million under a 51/49 profit-sharing model renewable annually. These alliances enhance RLG's distribution scale in China without significant capital outlay, aligning with its lean, data-driven commerce model.