ROY Asset Holding SE functions as an investment holding company with operations primarily in the ceramic products and real estate sectors. Its ceramics division focuses on developing, manufacturing, and distributing high-quality ceramic tiles and comprehensive sanitary ware, including various bathroom fixtures and accessories, aiming for luxury and exclusivity across European, Asian, and American markets, with a notable emphasis on "Made in Germany" tiles. The real estate arm is engaged in the development, leasing, and sale of properties, with a particular focus on project development, revitalization, and investment in high-end single-family homes, multi-family residences, and commercial spaces, primarily within Houston and Los Angeles in the United States. The company, which was formerly known as ROY Ceramics SE, was established as a European stock corporation in 2014 and maintains its corporate office in Klingenberg a. Main, Germany, with its registration in Munich. However, ROY Asset Holding SE recently announced it filed for insolvency with the competent court in Munich on June 11, 2025.