- Business
- Sports Entertainment Group Limited (ASX:SEG) operates as a sports media content and entertainment company focused on delivering brand stories to national, metropolitan, and regional audiences in Australia and New Zealand. The company functions through four primary segments: Media Australia, Media New Zealand, Complementary Services, and Sports Teams; it provides live sports channels, TV shows, podcasts, and radio stations including SEN 1116, SEN 1170, SEN 1629, SEN WA, SENQ, SENZ, SEN App, SENTrack, and SEN Spirit. Additional offerings encompass print publications such as the AFL Record, in-stadium activations, events, end-to-end live sports production for broadcasters like Nine, Seven, SBS, Fox Sports, and ESPN, and ownership of the Perth Wildcats basketball team.
Founded in 1987 and headquartered at Level 5, 111 Coventry Street, Southbank, Victoria, Australia, the company generates revenue primarily from free-to-air television broadcasting and related sports media activities, reaching over 3.5 million people weekly across radio, television, digital, print, stadium, and event platforms.
In recent developments, Sports Entertainment Group agreed to acquire the brand and audio/digital broadcasting assets of 3UZ Pty Ltd (RSN) for A$3.25 million, payable over three years, positioning it as the sole dedicated Victorian racing broadcaster across all three codes with completion expected on September 1, 2025; it also entered an agreement to acquire Racing and Wagering Western Australia's audio broadcasting assets, including a four-year content/marketing partnership with RWWA and a non-exclusive TABtouch partnership, set to complete in November 2025. These transactions follow a five-year production partnership with Harness Racing Victoria via SEN's Rainmaker arm for 365 days of harness racing coverage on Sky Racing; the company anticipates double-digit EBITDA growth for FY26, with 63% underlying EBITDA increase in the first four months.