- Business
- Sure Ventures Plc (SURE.L) is a United Kingdom-based venture capital firm that provides investors with exposure to early-stage software-centric technology companies, primarily through direct investments and commitments to complementary funds such as Sure Valley Ventures Fund I and Fund II; it targets seed and Series A stages in sectors including artificial intelligence (AI), augmented reality (AR), virtual reality (VR), Internet of Things (IoT), FinTech, cybersecurity, and the metaverse. The firm invests in portfolio companies like Getvisibility, Landvault, Retinize, WarDucks, Vizgard, and Infinite Reality, offering strategic capital, operational support, access to networks in Silicon Valley and global financial markets, and assistance through growth phases including follow-on financing, IPOs, and investor relations via partnerships with Suir Valley Ventures, Shard Capital, Enterprise Ireland, and the British Business Bank. Founded in 2017 and headquartered at International House, 36-38 Cornhill, London EC3V 3NG, Sure Ventures operates without strict geographic limits but focuses on companies in the United Kingdom, Ireland, and the European Economic Area, where it typically acquires stakes of 20% to 50%; it functions as a subsidiary of Jarvis Securities Plc's asset management arm and lists on the Specialist Fund Segment of the London Stock Exchange. Recent developments include significant exits from Fund I, such as the March 2025 cash sale of Getvisibility to Forcepoint yielding approximately 4.5x return and £1.5 million in net proceeds, and the July 2024 acquisition of Landvault by Infinite Reality for $450 million delivering around 10x return on the original investment; in January 2025, Infinite Reality announced a major funding round further uplifting valuations for holdings like SVV1's stake; Sure Ventures issued new equity in placements including December 2024 and February 2025, attracting investors like Tern Plc and Mindflair Plc, while portfolio updates highlighted Sure Valley Ventures' £1.5 million investment in Vizgard and Retinize securing £1.6 million in funding, alongside reporting a pretax profit of £7.4 million for the year ended March 31, 2025, driven by net income of £8.0 million from these key realizations.