SelfWealth Limited, trading as Selfwealth by Syfe, operates as an online investment platform offering flat-fee brokerage services for trading Australian, U.S. and Hong Kong-listed shares and exchange-traded funds (ETFs); provides CHESS-sponsored accounts including individual, joint, minor, company, trust and self-managed superannuation fund (SMSF) options; and delivers an intuitive mobile and desktop platform with research tools and investor community features to support retail investors building long-term portfolios. Selfwealth maintains funds under administration exceeding AU$16 billion, facilitates daily trading volumes around AU$60 million and serves over 130,000 Australian customers primarily in the mass affluent segment seeking low-cost access to ASX, Cboe, NYSE, Nasdaq and HKEX markets. The company, founded in 2012, maintains headquarters in Melbourne, Australia. In May 2025, Singapore-based Syfe Pte Ltd completes its acquisition of Selfwealth for AU$63-65 million in cash, leading to delisting from the ASX on 8 May 2025, rebranding as Selfwealth by Syfe and integration into Syfe's Asia-Pacific wealth management ecosystem. Post-acquisition, Syfe raises US$80 million (AU$123 million) in June 2025 to fund platform enhancements, new product development including hybrid financial advice models, user experience upgrades and strategic hiring aimed at expanding in Australia's underserved mass affluent market. These changes position Selfwealth by Syfe to leverage Syfe's technology for broader global market access, cash management and managed wealth solutions while addressing scale challenges in the competitive online brokerage sector.