True Corporation Public Company Limited
TRUEE.BK
Stock Exchange of Thailand5.10
THB
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True Corporation Public Company Limited
TRUEE.BK
(Stock Exchange of Thailand)
Recent
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5.10
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div
yld
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ROIC.AI
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- Business
- True Corporation Public Company Limited operates as a leading telecommunications and digital lifestyle provider in Thailand. It offers a comprehensive range of products and services including mobile telecommunications; broadband internet; Wi-Fi services; pay television under multiple digital platform brands; content production and distribution; mobile equipment leasing; and integrated digital platforms and solutions. The company also engages in entertainment services, artist management, non-government telecommunication services, and marketing management activities across Thailand. It serves both consumer and business segments including enterprise and small-to-medium enterprises, with geographic operations primarily centered in Thailand. Founded in 1990 and headquartered in Bangkok, True Corporation has experienced significant recent developments. In 2025, it progressed a major technological collaboration with GalaxySpace, a leading Chinese company in Low Earth Orbit (LEO) satellite internet technology, aimed at enhancing Thailand’s digital infrastructure and expanding space-based network services including direct satellite-to-cell communication. The company is undergoing a holistic long-term transformation focused on customer experience, organizational efficiency, and digital service expansion. This includes modernization of its mobile network with upgraded spectrum portfolio to improve 4G and 5G capacities, digitalization of customer service channels, and streamlined organizational structure which has reduced workforce layers and introduced automation to improve operational efficiency. Additionally, True Corporation has formed strategic retail partnerships with major brands such as IKEA and Decathlon through affiliation with CP Group entities to enhance their service ecosystem. True pursues a vision of being a top-tier telecom-tech company by leveraging AI-driven customer service innovation, digital growth initiatives, and future-ready operational performance. It continues to expand its digital service offerings, including smart home solutions and seamless multi-channel customer interactions across digital platforms, call centers, and retail locations. True Corporation remains committed to supporting Thailand’s digital economy while driving sustainable business growth through technology advancements and integrated digital lifestyle services. Its subsidiaries and business segments collectively position the company as a dominant player in Thailand’s telecommunications and digital services industry.