The Swatch Group AG
UHR.SW
Swiss Exchange198.65
CHF
+2.05
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The Swatch Group AG
UHR.SW
(Swiss Exchange)
Recent
price
198.65
P/E
ratio
- -
div
yld
- -
ROIC.AI
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in mil. unless spec.- Similar Companies
- Business
- The Swatch Group AG is a Swiss multinational holding company primarily engaged in the design, manufacture, and sale of finished watches, jewelry, watch movements, and components. It operates globally with a comprehensive portfolio of 16 watch brands spanning all price segments, including luxury brands such as Breguet, Blancpain, Omega, Longines, and Glashütte Original, alongside mass-market and mid-range brands like Swatch. The company also produces high-precision watch movements and components within its vertically integrated production model. Founded in 1983 through the merger of ASUAG and SSIH, The Swatch Group is headquartered in Biel/Bienne, Switzerland, and maintains a significant presence in Europe, Greater China, and other international markets. The Swatch Group offers a range of products including quartz and mechanical watches; smartwatches and chronographs; fine jewelry collections; and watch components and movements, serving diverse customer segments from luxury consumers to everyday watch buyers. Notable recent product launches include the Bioceramic MoonSwatch Collection developed in collaboration with Omega, featuring innovative materials and chronographs that reflect the design heritage of the legendary Omega Speedmaster. In late 2025, the company introduced limited-edition models such as the Mission To Earthphase Moonshine Gold, blending traditional craftsmanship with cutting-edge design. Significant recent developments include strategic acquisitions and property expansions, such as acquiring prime retail properties on New Bond Street in London and Champs-Elysées in Paris to strengthen luxury brand retail presence. The company continues to focus on sustainability with targets to achieve 100% renewable energy use in production by 2025 and has reduced its carbon footprint significantly in recent years. It invests heavily in research and development to drive innovation in watchmaking technology. Financially, the group has experienced robust growth driven by a rebound in luxury watch demand and expanding markets in Asia and Latin America, with significant increases in net revenue and profitability reported through 2023 and 2024. The Swatch Group remains a dominant force in the global watch and jewelry industry, leveraging its extensive brand portfolio, vertical manufacturing integration, and ongoing innovation to sustain leadership in both luxury and mass-market segments. It continues to enhance its retail footprint internationally and push boundaries in product design and sustainability initiatives.