Upsellon Brands Holdings Ltd
UPSL.TA
Tel Aviv Stock Exchange129.40
ILA
-2.50
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Upsellon Brands Holdings Ltd
UPSL.TA
(Tel Aviv Stock Exchange)
Recent
price
129.40
P/E
ratio
- -
div
yld
- -
ROIC.AI
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in mil. unless spec.- Similar Companies
- Business
- Upsellon Brands Holdings Ltd is an Israel-based e-commerce company that acquires, operates, scales and improves small and medium-sized private label brands, products and virtual stores primarily on Amazon's trading platform; develops and markets software products, support services, consulting and account appeal services for Amazon merchants; and operates proprietary technologies including an automated sourcing machine that scans products, leads, keywords and markets via deep learning and machine learning algorithms to identify profitable opportunities, alongside tools for inventory prediction, review monitoring, PPC management, competitor analysis, trend evaluation and growth optimization. The company offers private labels in home and garden products, as well as household and kitchen wear through a virtual store account under the Wayfair brand in the United States, Mexico and Canada. It targets Amazon sellers and brands with strong customer reviews across global marketplaces, leveraging data-driven analytics to boost revenues and expand operations. Founded in 1993 and formerly known as Chiron Refineries Ltd, Upsellon Brands Holdings Ltd changed its name and pivoted to e-commerce in early 2020, with operations commencing as a data-driven Amazon stores aggregator; it listed on the Tel Aviv Stock Exchange (TASE: UPSL) in January 2021 and maintains headquarters at 3 Ha-Yetsira Street, Ramat Gan, Israel. The company employs approximately 15 people and focuses on the technology and consumer goods sectors, with sales geographically concentrated in Israel alongside international e-commerce activities. Recent developments include ongoing scaling of its brand portfolio and technology platforms with no major publicly reported acquisitions, partnerships, funding rounds or new product launches in 2024 or 2025; the firm continues to prioritize aggressive revenue growth through smart analytics and machine learning enhancements for its acquired brands.