- Business
- Vertu Motors plc Vertu Motors plc operates as one of the United Kingdom's largest automotive retailers, managing a nationwide network of over 190 franchised motor dealerships that provide sales, servicing, parts, and bodyshop facilities for new and used cars, vans, motorcycles, and commercial vehicles under the Vertu trading name. The company represents more than 30 leading manufacturers, including Audi, BMW, BYD, Citroen, CUPRA, Dacia, Ford, Honda, Hyundai, Jaguar, Kia, Land Rover, Mazda, Mercedes-Benz, MG, MINI, Nissan, Peugeot, Renault, SEAT, Skoda, smart, Toyota, Vauxhall, Volkswagen, and Volvo; its segments encompass aftersales, used cars, new car retail and Motability, and new fleet and commercial operations, with services such as priority service plans, car servicing, MOTs, tire checks, accident assistance, and seasonal checks targeted at retail consumers, fleet businesses, and Motability customers across the UK from Scotland to Devon. Founded in 2006 and headquartered in Gateshead, Tyne and Wear, Vertu Motors plc maintains approximately 200 sales and aftersales outlets serving diverse customer types including private buyers, businesses, and taxi operators.
Vertu Motors plc has pursued value-accretive growth through strategic acquisitions and expansions, including the October 2024 purchase of Burrows Motor Company Limited for an enterprise value of £23 million, adding nine dealerships in Yorkshire and Nottinghamshire that enhance partnerships with Toyota, Mazda, and Kia. In 2025, the company acquired Union Motor Co Ltd and completed rebranding initiatives, transitioning Bristol Street Motors dealerships to Vertu in April and Macklin Motors outlets in Scotland to Vertu in February, consolidating its brand portfolio nationwide. Recent developments feature new outlet openings such as three BYD dealerships in Hartlepool, Macclesfield, and Morpeth in November 2025, a Peugeot-to-Skoda franchise conversion in Nottingham, a flagship Ducati motorcycle outlet, and a Toyota dealership in Ayr, alongside a data partnership with Solera cap hpi to advance digital pricing and customer experience strategies across its network.