Woolworths Group Limited (ASX:WOW) operates as Australia's largest food and everyday needs retailer, offering supermarkets, discount department stores, online marketplaces and complementary services through an extensive network across Australia and New Zealand. Founded in 1924 and headquartered in Bella Vista, New South Wales, the company conducts its primary activities via the Australian Food, Australian B2B, New Zealand Food, W Living and Other segments; Australian Food encompasses Woolworths Supermarkets with nearly 1,000 stores providing groceries, fresh produce, meat, seafood, bakery, dairy and household essentials alongside online shopping and loyalty program Everyday Rewards; Australian B2B includes platforms such as Woolworths at Work and PFD Food Services for business procurement; New Zealand Food features 191 Woolworths supermarkets (formerly Countdown, rebranded from 2024), franchised SuperValue and FreshChoice convenience stores; W Living houses Big W discount department stores selling general merchandise, MyDeal online marketplace (acquired in full during 2022), PetCulture joint venture (launched 2021) for pet products, insurance and services, HealthyLife online health and wellness platform with telehealth partnerships, and Woolworth Financial Services offering credit cards, gift cards and insurance. The group serves millions of consumers and businesses daily, emphasizing sustainability initiatives like circular product reuse, while operating primarily in Australia and New Zealand with ancillary supply chain via Primary Connect and analytics through majority-owned Quantium. Recent developments include naming Premier Fresh as Trade Partner of the Year in December 2025, ongoing capital expenditure of approximately A$2 billion for FY25 focused on customer fulfilment centres, app enhancements and store network expansion; CEO transition with Brad Banducci retiring in September 2024 and Amanda Bardwell succeeding from WooliesX; full divestment of remaining Endeavour Group stake in August 2024 following the 2021 demerger; acquisition of Milkrun fast delivery in 2023 and MarketPlus B2B platform launch in late 2023; alongside investments in Petspiration Group (55% stake, 2022) and Shopper Media via Cartology (2022).