YPB Group Limited (ASX:YPB) develops, markets and sells anti-counterfeiting, product authentication and consumer engagement solutions to brand owners worldwide; its core offerings include a digital engagement platform for brand-to-consumer interaction and product authenticity verification, covert forensic products detectable via proprietary scanners for supply chain tracing, forensic laboratory services for counterfeit examination, security consulting to deter counterfeiting, grey markets, diversions and fraud, and retail anti-theft labeling solutions. The company serves sectors such as fast-moving consumer goods, pharmaceuticals, nutraceuticals, auto parts, cannabis, wine and government documents, with principal operations in Australia, the People's Republic of China, Thailand and the United States. Founded in 2011 and headquartered at 295 Rokeby Road, Subiaco, Western Australia, YPB listed on the ASX in 2014 and acquired global rights to the multi-patented Motif Micro smartphone-readable authentication technology in 2018. In recent developments, YPB advances a digital-first strategy emphasizing AI-based authentication technologies amid a shift to online e-commerce vulnerabilities, builds exclusive partnerships like its 2023 NVISO deal for AI brand protection enhancements, and pursues funding initiatives including a 2024 investor briefing to support expansion while navigating market challenges.