- Business
- NOROO Holdings Co., Ltd. (000325.KS) operates as a holding company overseeing a diversified portfolio of businesses in fine chemicals, coatings, agriculture, distribution, and consulting services, primarily through its subsidiaries in South Korea and overseas markets. The company produces industrial materials including paints, inks, resins, and color chemicals for automobiles, building interiors, and appliances; coil coatings for color steel sheets used in construction and home appliances; automotive coatings supplied to major Korean manufacturers; heavy-duty and marine coatings via joint venture IPK with AkzoNobel; and eco-friendly, bio-based products such as 3HP platform chemicals. Additional offerings encompass plastic products, thinners, color consulting and design services, seed production and agricultural distribution under The Kiban brand, logistics, intellectual property management, and O2O services; subsidiaries like NOROO Paint & Coatings, NOROO Automotive Coatings, NOROO Coil Coatings, NOROO Chemicals, and NOROO R&C drive the core chemicals segment. Geographically, operations span South Korea with headquarters in Anyang-si, Gyeonggi-do, and international affiliates in China (NOROO Paint Shanghai), Vietnam (NOROO NANPAO and NOROO VINA), Malaysia (NOROO KOSSAN), Turkey (NOROO KAYALAR), United Arab Emirates (NOROO FZCO), and India (NOROO SHEENLAC), targeting industrial, construction, automotive, and agricultural markets.
Founded in 1945 and formerly known as DPI Holdings Co., Ltd. until its name change in March 2010, NOROO Holdings marked its 80th anniversary in 2025 with a new technology exhibition showcasing stealth paint for defense, battery flame retardant molding agents, carbon reduction PCM building materials, and hybrid transparent protective coatings. Recent strategic developments include KCC's acquisition of a 7.17% stake in August 2025 through on-market purchases totaling 23.1 billion won, positioning KCC as the third-largest shareholder and sparking speculation on potential collaborations in coatings and raw materials. In July 2025, the company signed an MOU with Yonsei University BioHealth Technology Holdings to advance bio-based technologies like 3HP commercialization, nurture startups, and build ESG-aligned innovation pipelines, building on its 2023 pilot-scale production and ongoing white biotechnology investments. Further expansions feature NOROO Paint's sponsorships of Frieze Seoul 2025 and MMCA's "Longing for Home" exhibition, launch of 'Green Aurora' paints as Seoul's color of the year, a business agreement with Kumho Construction for apartment color design, and The Kiban's selection for the 2025 Global Leading Company project plus completion of a KOICA agricultural project in Laos. These initiatives underscore a shift toward bio-materials, sustainability, and global agricultural ventures amid the specialty chemicals sector.