- Business
- Anhui Gujing Distillery Co., Ltd. (000596.SZ) produces and sells baijiu and other distilled spirits primarily in China and internationally; offers core brands including Gujing Tribute Liquor, Gujing Series Aged Liquor, Gujing Xue Niang Liquor, Gujing Gong Liquor, Yellow Crane Tower Liquor, and Gu20 low-alcohol variant; and provides ancillary services such as machinery production, advertising, research and development, sewage processing, e-commerce, food testing, glass products manufacturing, hotel management, house leasing, and wholesale of construction materials and feeds. Founded in 1996 and headquartered in Gujing Town, Bozhou City, Anhui Province, the company, a subsidiary of Anhui Gujing Group Co., Ltd., operates a vertically integrated model with annual production capacity exceeding 200 million liters, focusing on high-quality sorghum-based baijiu brewed using the intangible cultural heritage Jiuyun Jiufa technique from fermenting pits over 500 years old; it serves domestic markets through over 30,000 retail outlets, with growing online sales and exports comprising about 15% of revenue, targeting premium consumers in Central China (mainly Anhui and Henan) while expanding nationally and into North America and Europe. In recent developments, the company launched a millennial-targeted product line including the low-alcohol Gu20 variant in 2023 and retro-style Lao Ci Gong, which topped Tmall sales during Mid-Autumn Festival; announced RMB 500 million investment in 2023 to expand production capacity by 20%; intensified e-commerce partnerships and channel relief measures amid 2025 industry pressures; reported first-three-quarters 2025 revenue of RMB 16.425 billion (down 13.9% year-over-year) with net profit of RMB 3.96 billion (down 16.6%), prioritizing inventory destocking and fee investments; and participated in the 2025 International Forum on RCEP cooperation to boost international presence.