- Business
- Yantai Changyu Pioneer Wine Company Limited engages primarily in the production and sale of wine and brandy, offering a diverse portfolio including dry red wine, dry white wine, sweet wine, sparkling wine, and brandy products under brands such as Changyu, Jiebainer, Avelberg, Longyu, Gold Ice Valley, Keya, Liquan, Pegel, and Furanduo. The company also manufactures healthy liquor varieties and operates vineyards with advanced technology to support sustainable practices in wine production. Its product range includes PEGASE XO Brandy, PEGASE VSOP Brandy, special medicinal liquors, and tank-fermented sparkling wines. The company distributes its products mainly across China's coastal, central, and western regions and exports to over 30 countries worldwide. Founded in 1892 and headquartered in Yantai, Shandong Province, it is one of China's leading wine producers with significant production capacity exceeding 200 million bottles annually.
Recently, Yantai Changyu has focused on strategic business developments, including closing a share buyback program in 2024 where it repurchased nearly 20 million shares representing 2.89% of its equity. The company is also advancing its product innovation with the launch of new wine and brandy series such as National-red Longyu and Koya Pinzhongliquan XO. It has invested over RMB 300 million in research and development to enhance vineyard management and wine production techniques, emphasizing sustainability with targets to reduce carbon emissions by 30% and increase sourcing from sustainable vineyards to over 50%. Additionally, the company maintains strategic partnerships with international brands like Australia’s Foster’s Group and French cognac producers to expand its global footprint. Operationally, it aims for moderate revenue growth despite competitive market challenges, pursuing capital investments exceeding RMB 1 billion to boost production efficiency and vineyard expansion by 20%.