- Business
- Zhejiang Supor Co., Ltd. manufactures and distributes cookware, small domestic appliances, and large kitchen appliances in China and internationally; core products include pressure cookers, woks, frying pans, saucepans, steamers, rice cookers, induction hobs, electric pressure cookers, soymilk makers, blenders, juicers, kettles, air fryers, range hoods, gas stoves, disinfection cabinets, water purifiers, embedded ovens, integrated stoves, air purifiers, vacuum cleaners, and garment steamers. Founded in 1994 and headquartered in Hangzhou, Zhejiang Province, the company operates manufacturing bases in Yuhuan, Hangzhou, Shaoxing, Wuhan in China, and Ho Chi Minh City in Vietnam, exporting to over 50 countries including Japan, Europe, and the United States; it functions as a subsidiary of SEB Internationale SAS, leveraging the parent's global network for R&D, production, and multi-brand operations including WMF, Lagostina, Krups, and Tefal. In recent developments, the company reports 2024 full-year revenue of RMB 22.43 billion, up 5.27% year-over-year, driven by export growth to key customers amid stable domestic market share in core categories; H1 2025 revenue reached RMB 11.48 billion, up 4.7%, with ongoing channel optimizations in social e-commerce, instant retail via Meituan and JD, and B2B expansions into banks, airlines, and telecom sectors.