- Business
- Zhejiang Juli Culture Development Co., Ltd. engages in the research, development, design, production, and sale of mid-to-high-end decorative materials for buildings and furniture under the Dilong brand; its core products include melamine decorative paper such as printed decorative paper and impregnated paper, high-performance decorative panels including decorative paper veneers, and PVC decorative materials encompassing PVC furniture films and PVC floor films. The company operates primarily in China with exports to international markets and maintains production facilities in locations including Hangzhou, Chengdu, Haining, Linan, Linyi, and Langfang. Founded in 2000 and headquartered at No. 1958 Huannan Road, Hangzhou, Zhejiang Province, China, it focuses on the building products industry, serving customers in home furnishings, construction, and related sectors with certified green building materials. In recent developments, the company reported 2024 annual revenue of 0.84 billion yuan despite a year-on-year decline and achieved a net profit attributable to shareholders of 0.218 billion yuan, driven partly by a favorable court ruling against a media entity; it forecasted profitability for 2024 with net income of 180 million to 250 million yuan, reached a debt settlement with Shizuishan Bank, and continues to expand internationally through customized services for diverse regional markets as evidenced in 2023 and ongoing efforts. The firm, formerly known as Zhejiang Dilong Culture Development Co., Ltd. until its name change in October 2018, employs approximately 1,358 people and emphasizes technological upgrades, R&D investment, and market share growth in the decorative materials segment.