Guangdong Chj Industry Co.,Ltd.
002345.SZ
Shenzhen Stock Exchange10.46
CNY
+0.03
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Guangdong Chj Industry Co.,Ltd.
002345.SZ
(Shenzhen Stock Exchange)
Recent
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10.46
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ROIC.AI
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- Business
- Guangdong CHJ Industry Co., Ltd. (002345.SZ), also known as Chao Hong Ji, engages in the design, research, development, production, brand operation management, and sale of fashion consumer products, primarily jewelry and accessories. The company offers a comprehensive range of jewelry products including rings, necklaces, pendants, earrings, bracelets, ornaments, and other items made from gold, diamond, platinum, pearl, and K-gold materials; platinum-mounted and gold-mounted jewelry; as well as fashion consumer goods such as leather products, women's bags, shoes, and hats. It operates through self-owned retail stores, an extensive franchise network of over 1,500 outlets primarily in China, and online channels, targeting female consumers in the luxury goods and consumer discretionary sectors with a focus on oriental aesthetics and trendy designs under brands like CHJ and VENTI. Founded in 1996 and headquartered in Shantou, Guangdong Province, China, the company primarily conducts its operations in the domestic market with recent expansion into Southeast Asia. In 2024 and 2025, Guangdong CHJ Industry has pursued international growth by opening stores in Malaysia, Thailand, Cambodia, and Singapore, including new locations in Cambodia's core business districts such as AEON Mall Phnom Penh and Umall Sihanoukville. The company launched an "Oriental Aesthetics" gold jewelry line in the first half of 2025 to strengthen its product portfolio. Most notably, in September 2025, Guangdong CHJ Industry submitted an application to list H-shares on the Main Board of the Hong Kong Stock Exchange, sponsored by CITIC Securities, aiming to fund overseas expansion including 20 new directly operated stores by 2028, three domestic flagship stores, and a new production base to enhance its global layout and brand influence. In November 2025, the China Securities Regulatory Commission requested supplementary disclosures on pending litigations and other matters related to this overseas listing. Previously, the company partnered with MBK Partners in 2023 to invest in women's high-end jewelry and beauty care through Shanghai Siyanli Industrial, though a planned acquisition of a 74% stake in Siyanli was later cancelled. These initiatives reflect ongoing strategic shifts toward brand internationalization, channel optimization, and resilience in the competitive jewelry market.