- Business
- Dinglong Culture Co., Ltd. (002502.SZ) engages primarily in titanium ore mining, washing, and sales; film and television investment, production, and distribution; toy research, development, manufacture, and sales; and game research, development, and operations in the People's Republic of China. The company manufactures and sells plastic toys, smart toys, model toys, animation toys, and related products, alongside software and information services; produces, reproduces, and distributes topics, columns, variety shows, cartoons, radio dramas, and TV dramas; and conducts titanium ore tailings recycling, mineral product technology research and consulting, e-commerce platforms, and import-export of goods and technology. Additional activities encompass design, production, and agency of advertisements; planning and organization of cultural activities; technology development for computer software and hardware; network technology consulting; sale of household appliances, clothing, handicrafts, stationery, and daily necessities; cultural brokerage; and investment consultancy.
Founded in 1997 and headquartered in Guangzhou, Guangdong Province, China, the company operates principally in the domestic market with some overseas toy distribution. Dinglong Culture changed its name from Huawei Culture Co., Ltd. in July 2019 to reflect its diversified operations in culture, media, mining, and consumer products. It focuses on the entertainment content, toys and games, and mineral resources sectors, targeting domestic consumers, broadcasters, and industrial buyers.
Recent developments include the announcement of the micro short drama "You Mao De Mi Gong" (The Cat's Labyrinth) for launch on Bilibili in September, adapted from a high-popularity comic with over 200 million views, produced in partnership with Zhejiang Menghuan Xing Sheng Yuan Film and Television Culture Co., Ltd. In prior years, Hangzhou Dinglong Enterprise Management Co., Ltd. acquired a 5.74% stake from Guo Xiangbin for approximately CNY 180 million, bolstering ownership structure amid strategic shifts toward core mining and media segments. The company maintains 432 employees and reports ongoing involvement in titanium market dynamics, with Panzhihua titanium ore prices rising CNY 600 per ton by end-2020 amid fluctuating trends.