- Business
- Xin Hee Co., Ltd. (003016.SZ) designs, produces, and sells women's clothing and related accessories in China and internationally. The company offers core products including women's apparel under independent brands such as JORYA, JORYA Weekend, NMNI Enmanlin (ANMANI), Caroline, GIVH SHYH, AIVEI, and QDA; footwear, hats, gloves, bags, fur and leather goods, glasses, jewelry, accessories, crocheted products, office supplies, watches, ornaments, and perfumes. It operates primarily in the mid-to-high-end women's fashion segment, targeting mature and fashionable female consumers through multi-brand platforms with channels encompassing retail stores, e-commerce, and wholesale distribution.
Founded in 2006 and headquartered at No. 392, Qishan Road, Huli District, Xiamen City, Fujian Province, China, the company listed on the Shenzhen Stock Exchange in October 2020. Xin Hee maintains over 3,600 employees and focuses on knitwear processing alongside import-export activities for its product lines.
In recent developments, the company underwent a global strategy transformation at the end of 2023, involving brand rebranding, positioning upgrades, product line adjustments, and channel layout optimizations continuing into 2024 and 2025. It reported 2024 annual revenue of CNY 1.405 billion, down 20.10% year-over-year, with a net loss of CNY 67.38 million, followed by Q1 2025 net income of CNY 6.19 million (up 9.84%) and Q3 2025 updates including asset impairment provisions, idle raised funds for cash management and liquidity supplementation, and factory lease terminations. Additional 2025 actions encompass share repurchases and cancellations, board changes with director resignations and elections, new subsidiary investments including AI software development, and completion of business registration changes.